This was my first year going to Summer in the City, a YouTube convention that takes place in London. You might also know I was at VidCon in LA about two weeks ago, so the comparisons came naturally. SitC is a much smaller event due to its more recent creation, smaller audience, and smaller management team, I would guess. This is not necesarily a bad thing. I bought a ticket for the Creator Day on Friday, as well as Saturday and Sunday, which are just normal days and anyone, creator or viewer, can attend.
It was really good to have a creator day where you can walk around without crowds, people screaming, and you can see bigger youtubers around. The panels were also aimed for creators and, in some way, offered some helpful tips. Now, comparing to VidCon, the panels weren't that good and I felt like the tips and advice were quite basic. They also weren't that inspiring, which is something I found amazing about VidCon panels, and I wanted to get out of this experience as well (my favorite panel was about diversity and ethnicity, on Saturday).
The way the schedule is set up is panel after panel, you barely have 5 minutes to spare if you want to make the most out of it and are interested in multiple ones. This made it feel like the day was really long and, personally, very tiring as well.
The main area, or expo hall, was big in dimension but didn't have much to do. There were only a few stands from the brands sponsoring the event and nothing much to do. We were impressed and excited by a sort of theme park ride inside the venue, and it looked really fun; we later found out we had to pay to go on it, which seemed a bit silly since we had already paid to be at the event.
Saturday was crazy. All the fans came around and the place was so crowded it was hard to walk freely (maybe we were just a big group) and we had to line up for panels, sometimes even 40 minutes in advance. As someone who doesn't feel comfortable with crowds and noise, it was painful to be there. I left early that day due to migraines from the whole experience, which wasn't what I wanted to get out of the event.
Some of the panels were good, like the diversity one (as I mentioned, my favorite of the bunch) or the travel one, but others made me feel like I was wasting my time. Big youtubers might bring people to the event but I don't think having a lot of subscribers makes someone good for a panel, and it showed. Some people were great, though.
I decided not to go on Sunday. I don't have that much free time anymore and I value it. I don't think Summer in the City on Saturday was worth my time, so I didn't want to do it all over again. If the only thing I'm getting out of it is hanging out with friends, I'm sure we can do that elsewhere.
Overall, Friday was good and I'll most likely go to the Creator Day next year. The rest of the weekend? I don't think I'd do it again.
It is an event thought for the fans, where they can listen to their favorite creators and meet them at the meet and greets (which I didn't think was worth my time either, plus they have a complicated ballot system and I just didn't like many of the creator there, really. I was very happy getting to see and talk to Meghan Camerena, my favorite creator there, on the Friday, just outside one of the panel rooms). It's good to have a Creator Day for smaller creators, but that's the only day that's worth it, from my point of view. When it came to mixing both, it didn't work out right. It would be good to see it grow to something similar to VidCon, with different areas aimed for people with a Creator ticket, and panels tailored for them.
On a side note, I walked around all day on Saturday with a jacket on and there was no way anyone from security could see my wristband, it was completely hidden. I walked in and out of the convention area about 5 times, alone and with people, and was never asked to show it. Why did I even buy a ticket?
I cried within the first 30 seconds of the movie. I cried again a few times into the movie, and at the end.
If you're thinking about watching Inside Out (which was recently released in the UK), just do it. It doesn't matter if you're male or female, 5 or 50, I can guarantee you're going to like it. It's no secret Disney and Pixar make amazing collaborations, but some may be hesitant to watch Inside Out because if you've seen the trailer you would know it's quite different from everything you've seen before.
Inside Out takes you into the mind of 11 year old Riley, a girl who has just moved to San Francisco. You get to see how her thought process works and how her brain makes connections with the help of five little (and adorable) characters: her emotions. Joy, Sadness, Fear, Anger, and Disgust will make you feel like a kid again.
I couldn't help but love the characters from the start, especially Joy, Sadness, and Disgust because they're voiced by Amy Poehler, Phyllis Smith, and Mindy Kaling, respectivly. I think those three women are hilarious and their voices made the movie even better for me. It had many funny moments, even some made for the adult audience.
I was worried it wouldn't have a consistent plot and it would feel long but I was proven wrong. It doesn't have a complicated plot, it's even simpler than your usual "movie for kids" because of the nature of the characters and how different it is. I was also concerned about how the "going in and out of the mind of Riley" would work but, again, if felt quite easy and natural. If the plot would have been any more complex, I don't think it would have worked as well. Still, I really like the psychological aspect and the introduction of different characters and parts of one's mind.
I will say this again: if you have doubts, don't. Just go watch it and you'll fall in love with it.
(ps. You get to see the Pixar short 'Lava' right before the movie, which is really good as well.)